About Upfront Sports
Who We Are
Upfront Sports is a premium development group, recognized for teaching youth hockey players how to think and execute patterns within the game. An intuitive understanding of the small details, dynamics, and strategic pathways within youth hockey lies at the core of our practice. These values are complemented by our passion to help athletes continuously improve. A combined 60+ years of modern hockey experience supports our current position as committed young leaders in skill development and management.
Our current journey into pro hockey inspires many of our teachings. We can identify subtle skills and habits within a player's game to provide a cognitive development process that speeds up their transition to the next level. Our dedicated coaches, equipped with a wealth of experience, go into the finer details of individual and team dynamics—employing both on-ice training sessions and video analysis to pinpoint areas for enhancement.
We strive to elevate a player's on-ice performance through an interactive process of correction and refinement. We start with players' habits off-ice, ensuring they not only improve as a player but also as a leader, teammate and person. By joining our team, players learn how to think and execute with precision to gain a stronger sense of the game, and themselves.
Our Mission
To become the premier youth sports development partner for children and parents determined to be inspired, developed and promoted in their sport.
We are committed to prioritizing the customer, placing them Upfront and ensuring that every aspiring young athlete receives the attention they deserve.
Using the latest video and technology, Upfront Sports will help athletes reach their full potential in the sports they participate in.
Upfront Sports provides a trusting, non-threatening environment where young athletes are inspired to improve - develop their game - and be promoted appropriately for opportunities to achieve their dreams.
What We Do
Upfront Sports is a premium development group, recognized for teaching youth hockey players how to think and execute patterns within the game. An intuitive understanding of the small details, dynamics, and strategic pathways within youth hockey lies at the core of our practice. These values are complemented by our passion to help athletes continuously improve. A combined 60+ years of modern hockey experience supports our current position as committed young leaders in skill development and management.
Meet the team
Cole Mackay
Jason Willms
Kade Landry
Colton Kammerer
Testimonials
Hands down the best sessions I've seen out of any program since Max has started hockey, really impressive.
The daily feedback along with your video software is next level for parents. Showing the kids videos to explain what you're looking for in the sessions really got Jacks attention and showed him the importance of what he is about to attempt.
Matty loved every second of the camp, and most importantly how great his coaches have been to him. He was beaming with confidence when he left the camp yesterday! Great camp, awesome activities, kept everyone engaged, and shared invaluable information.
The boys have learned so much over these past few days and I have even seen them using the skills already. I am super impressed with what Chase has learned; this has been the only D camp he has done and he absolutely loved it because of you guys!
Your engaging presence made Westin's time at the camp incredibly enjoyable but also challenging. The contagious energy and warm welcome set the tone, leaving a lasting impression on us and enhancing the entire experience beyond our expectations.
This week's camp was an excellent experience for Cam. The phases you developed for the program are exactly on point when it comes to the next step in their development, and geared towards making smart hockey players who perform in games.