Inspire.
Develop.
Promote.
Guiding you through the challenges of minor hockey, building strong habits on and off the ice.
Our Mission
To become the premier youth sports development partner for children and parents that are determined to be inspired, developed and promoted in their sport.
We are committed to prioritizing the customer, placing them Upfront and ensuring that all aspiring young athletes receive an equal opportunity to be exposed to the sporting world.
Using the latest technology, Upfront Sports will help athletes reach their full potential in the sports they participate in.
Upfront Sports provides a trusting, fun environment where young athletes are; 1. Inspired to improve, 2. Develop their game, and 3. Promoted appropriately - for opportunities to achieve their dreams.
Inspire
Be inspired to build an actionable plan towards your hockey goals. Coaches foster a love for the game and self-improvement. By joining one of our programs, you will build a relationship with one of our coaches, providing honest feedback and critique. Finally have a coach just focused on you and your game, rather than the whole team. We will help you through the ups and downs of a season with parent-monitored messaging and video calls. Get inspired to become a well-rounded player, leader, teammate, and person.
Develop
Develop on-ice skills with position-specific development. In these sessions, we demand high attention to detail with a quality-over-quantity approach to skill development. Drills are designed to focus on both the technical and tactical aspects of the game.
Improve HockeyIQ with Video Analysis, working 1on1 with a coach. Coaches provide individual shift breakdowns, complemented by NHL examples. Join one of our skills connects to spend an hour with one of our coaches breaking down some of the game's best.
Learn in a fun and interactive way with our Upfront+ app. With the app's features, watch yourself grow into the player and person you have always strived to be.
Promote
Expose yourself to key figures in the hockey world by joining our prospects database.
- Highlights from on-ice sessions uploaded to profile
- Highlights from your games uploaded to your profile
- You can share your profile with recruiters
- Coaches can share your profile with connections
- Family and friends can see you at your best
- Give yourself the best chance to get noticed
Testimonials
Hands down the best sessions I've seen out of any program since Max has started hockey, really impressive.
The daily feedback along with your video software is next level for parents. Showing the kids videos to explain what you're looking for in the sessions really got Jacks attention and showed him the importance of what he is about to attempt.
Matty loved every second of the camp, and most importantly how great his coaches have been to him. He was beaming with confidence when he left the camp yesterday! Great camp, awesome activities, kept everyone engaged, and shared invaluable information.
The boys have learned so much over these past few days and I have even seen them using the skills already. I am super impressed with what Chase has learned; this has been the only D camp he has done and he absolutely loved it because of you guys!
Your engaging presence made Westin's time at the camp incredibly enjoyable but also challenging. The contagious energy and warm welcome set the tone, leaving a lasting impression on us and enhancing the entire experience beyond our expectations.
This week's camp was an excellent experience for Cam. The phases you developed for the program are exactly on point when it comes to the next step in their development, and geared towards making smart hockey players who perform in games.